CHALLENGE

Create a identity that sits within the expected window company norms but still has a contemporary look and a down to earth tone of voice, which stands it apart from the competition. It must be easily recognisable and transferable to all customer channels.

SOLUTION

The colour palette was the obvious way to inject the window cues. Accompanied with a medium weight sans serif typeface and an logomark which abstractly depicts cascading sheets of glass, the desired look & feel was achieved. The colour palette is almost monochromatic in appearance but still has enough variation that when used correctly creates a cohesive brand image than translates easily into all consumer channels.

DELIVERABLES

identity // advertising // social