CHALLENGE

Create a identity that communicates the stripped back authenticity of traditional Italian pizza making, which appeals to a universal crowd but takes the humble pizza out of the local takeaway and elevates it to it's rightful place in the world of gastronomy.

SOLUTION

After exploring more intricate, craft lead design routes the decision was made to go with a bold and easily recognisable word mark logo. This was backed up with a suite of simplistic icons that communicate the core products of the restaurant, Pizza, Beer, Wine & Gin and set out a style that could easily translate into all consumer touch points.

DELIVERABLES

identity // website // advertising // merch